How Owler’s User Interface Update Creates a Frictionless Selling Experience
Optimize your sales process with streamlined navigation to business information within Owler.
Some of Owler’s advantages are that the sales intelligence tool saves time, helps you identify new prospects, improves outreach, promotes relationship building, and allows you to track competitors in your industry. To simplify the sales process for millions of business professionals, Owler updated its user interface (UI).
Changes to the Owler Feed
After announcing Owler's new navigational layout, Nathan Steele, Head of Customer Success at Owler, shared some reasons behind the move to update the platform's UI and how the Owler Community can maximize its experience with the platform.
The new layout allows users to access business information and news pieces in fewer clicks. Now, when visiting the site, users can easily see key events, the latest business news, and a follow button next to competitors of companies they are researching. As users begin following companies, they can also add these companies to custom lists. Building lists is a simple way sellers can collect data on their prospective clients.
Users will also want to keep an eye out for the owl eye located at the bottom right corner of Owler’s page. Click the eye to expand the Resouce Center menu where you can access the knowledge base containing answers to frequently asked questions or submit a support ticket to the customer success team.
Though names have changed across the menu, the functions remain the same. When it comes to alerts, Instant Insights will continue arriving via email if you are an Owler Pro user. For Owler Max users, Instant Insights are delivered via email or through one of the integrations that include:
Hubspot
Salesforce
Teams
Slack
These integrations push business insights from the companies users care about onto the platforms they use most.
How to Use Owler’s New User Interface to Book More Meetings and Close More Deals
Keep the Conversation Going
How do you keep a prospect engaged during a phone call? Suppose a salesperson starts a conversation by listing a product’s features rather than taking time to acquaint themselves with a prospect and their needs. In that case, the conversation runs the risk of coming to an abrupt end. When placing cold calls, you want to be prepared by researching the person on the other end of the phone's role and the business where they are employed.
To grab the attention of individuals you call, you want to express that you know their business needs and are interested in offering solutions. You have the potential to serve as a trusted authority capable of advising them of the best path forward when resolving issues within their company.
Research Your Competition
How can you effectively set yourself apart from the competition and highlight your product's differentiators to users that lead to solutions? Know your competition. Understanding your competition and its offerings is an essential factor in determining what your strengths and weaknesses are. Looking inward to identify what your sales team is succeeding at versus what could use improvement can lead to huge rewards.
Awareness of your competitors also allows you to leverage your product's unique features and highlight ways the competition falls short of offering your prospect what they need. You can benefit potential clients facing business challenges by providing personalized experiences customized to their specific goals.
Prospect with Ease
How do you identify your next potential customer? Refer to existing data that points you in the right direction. With over 15 million private and public company profiles available within Owler, you can filter company information and even receive personalized lists that mirror your existing customer base to find more of your ideal customers. Because prospecting is an ongoing process that requires multiple instances of engagement, you’ll want to stay ahead of any news and trends happening within your prospect’s industry. This will help you stand out from competitors and establish you as an authority in your field.
How Owler Differs from Competitors
Fewer clicks across Owler’s site means you can dedicate more time to planning out your sales day and cultivating relationships. With its focus on its community of users, Owler set out to improve ease of use by updating navigation, ultimately allowing users to truly maximize the value they draw from the platform as they integrate it into their sales processes.
Want to learn how Owler's features can take your team to the next level? Schedule a personalized demo and gain the benefit of having the most accurate and up-to-date dataset at your fingertips.