How to Use Instant Insights as Sales Triggers: Product Launch
There are many reasons to reach out and connect with a prospect, current customer, or former client, but often sellers find it difficult to know where to start.
Outreach can be as simple as mentioning the news of a recent product launch or acquisition and naturally allowing the conversation to build from there. Although this strategy seems straightforward, sellers must be thoughtful, resourceful, and timely to succeed. This blog series will explore how to use Owler Instant Insights as sales triggers to stay relevant to your prospects, build better relationships, and close deals faster.
Part one of this series will focus on using the Product Launch Instant Insights to start conversations with your prospect.
How to Use Product Launches in Your Outreach
What is a product launch?
A product launch is a period of time when a company is trying to bring a new solution to the market. A company might do this by creating awareness about the product with a lot of advertising, or they might do it quietly. Either way, it's essential to know what's going on because, as a salesperson, you need to be able to help your customer succeed.
Why should sellers care about product launches?
Your prospect is busy, especially when they are going through a major product launch. It's your job to stay on the pulse of your prospect's launch activities. Whether that means understanding critical components of your customer's launch by staying up-to-date on relevant news and insights or using a tool like this to keep tabs on their competitors and alert your prospect if they are releasing something new to the market.
Sellers should consider a product launch an opportunity to show their prospects that they care. By understanding where a prospect is during their launch cycle, sellers can ask them if there is anything they can do to help with the process or lend their support. Remember that your prospect is a person. Checking in with them or informing them of any market changes makes you relevant and reinforces your relationship.
4 Tips Sales Professionals Can Use in Their Outreach to Make the Most of a Product Launch:
1. Keep it Relevant
Mention the product launch in your subject line or first sentence. Keep your note on topic and relevant. Include a link to the article which announces the product launch.
2. Be Concise
No one likes getting emails that are long and rambling. Keep your message short and to the point.
3. Use Plain Language
Don't try to impress people with big words or jargon. Use plain language that everyone can understand. After all, you want people to read your message, not scratch their heads in confusion.
4. Follow Up
If you don't hear back from someone, don't hesitate to follow up with a phone call or another email. Just make sure not to come across as too pushy.
Example:
Hi {customer/prospect}
Just saw that your company released a new [insert product name]. Congratulation!. I'm curious how this fits with your current products. Got a few minutes to chat sometime soon?"
Get straight to the point and explain why you're reaching out.
Why is this good?
It shows you're actively engaged in what's affecting their market
Your message is current and relevant, which makes you sound credible and trusted
You're building your relationship. Sometimes the best business relationships are made from small, consistent messages over time. Be patient and genuine. It will pay off.
Key Takeaways
A product launch is an excellent opportunity for salespeople to reach out and connect with potential customers. By following these tips, you can ensure that your messages are relevant, concise, and engaging. So don't miss out on this chance to build relationships and grow your business!
Always be one step ahead
It’s challenging to stay on top of everything. A tool like Owler makes it extremely easy and efficient to keep you ahead on news and insights from your key accounts. Owler allows sellers to create custom lists and get notifications in their email or sales tools triggered by specific industry events, i.e., product launches. To learn more about how Owler can help your sales team, click here.
