Making Friends and Influencing People
How do you create a relationship of trust and friendship that will lead to onboarding?
Building a relationship with your client is the first step to turning them into lifetime customers. Derrick Jenkins, Head of Marketing here at Owler had a few suggestions.
Firstly, you need to know all of the high points of what the company is doing and follow its successes; these include:
Product launches
New company management
Funding rounds
Acquisitions
Partnerships
Good news, for example, an award
Quarterly corporate financials - and their gains
We know you have dozens of companies to follow, and it is tough to keep track of everyone, so we would like to suggest an easy answer! Follow your clients and prospective clients companies on Owler Max. You will get our instant insights delivered directly to your inbox every time your client’s company hits the news.
These timely, actionable insights mean you do not have to spend time scrolling through company press releases or hitting Google news every few hours. One of the strengths of using Owler is that it is not just a prospecting tool, but it is a tool to keep you up to date on what’s going on with your current clients and your prospects.
Simple right? Head on over to owler.com and sign up for a complimentary account and see what we are all about.
And by the way… we also have a teams version for your entire sales department. Why not make their lives easy?
Are you an Owler user? Do you want to share your experience with us and have a write-up on our blog? Drop us an email on social@owler-inc.com and join our Owler Community!
©Owler
