Owler AI: Bridging the Gap Between AI and Authentic Sales
The Owler Guide to Generative AI
Right now, just about everybody is looking for the right ways to reach ideal customers and see a quick return on investment. All while collectively facing challenges like limited time, non-existent budgets, and the always-growing pressure to sell.
The good news is that we can lean into the convenience and capabilities of generative AI to help us scale in these challenging times! With the right strategy (like what we’ll cover in this blog), you can get the most out of AI to help relieve some stress and make your outreach impactful and worthy of a response.
Outbound Communication Made Faster With Owler AI
Crafting relevant messages to engage your prospects is as easy as blinking using Owler AI.
Quickly discover your next best customers within the Owler Chrome Extension. A few clicks reveal the necessary information you need to transform your outbound messages from cold to hot off the press! That necessary information includes:
Up-to-date firmographic data (company size, annual revenue, etc.)
Verified contact data (names, phone numbers, emails, title, seniority, etc.)
Sales Triggers (current events, i.e., funding rounds, leadership changes, product launches, and more)
With this information, Owler AI is there to help craft the best content to reach the proper POC (point of contact)
Owler AI is for you if you want to:
Stand out amongst the competition
Expedite outbound communication
Save time researching
Find qualified leads
Equip yourself with valuable information
Learn how Owler AI helps you get the right message across.
5 Steps For Crafting Authentic Connections with Owler AI
If you want to get valuable responses using Owler AI, it requires some guidance. Set parameters and keep in mind that thoughtful inputs produce better results.
Start With Your Contact or Persona
No matter if you’re in sales or marketing, you always have to start by understanding your audience. With Owler AI, you can precisely target your ideal contacts with personalized messaging tailored to their unique needs. Imagine reaching out to the head of marketing armed with the latest news and insights that matter most to them, like a competitor's product launch.
Owler AI kicks off the research and writing for you so you can focus on leaving a lasting impression on your prospect.
Think About Your Outbound Channel
Whether you're sending an email, a LinkedIn message, or making a call, Owler AI can customize your messaging for any channel. Easily switch between outreach types to create the perfect cadence for your audience. Feel free to experiment and save your outputs for future reference. Make the most of your CRM by adding notes for future activity.
Tonality Matters
When it comes to communication, how you say something is just as important, if not more important, than what you say. Consider the tone and style of your content carefully. Tailor your message to suit the recipient, whether it's a friendly note to a peer or a cheeky message to a more laid-back executive.
Owler AI can provide helpful prompts to guide your tone, but feel free to make adjustments as needed. Don’t be afraid to modify the suggestions in the text box. I.e., “Write a hostile message to CPA” (Obviously, don’t do that!)
*Pro tip: You can always customize the tone and messaging within the prompt bar.
Suggested Frameworks
Owler AI provides you with a few traditional frameworks to draft your message, such as AIDA, PAS, or BAB. Don’t feel pressured to use these, but they can definitely spark ideas that you can edit later. Additionally, you can suggest others to Owler AI, and it will adapt.
Modify As Needed
If you need to adjust the tone of the writing or style, just specify your desired output to Owler AI. You can then sharpen the text to get it where you need it to be. And please…please…please…proofread everything before you send it. (An Owler favorite is to run things through Grammarly if you want to work smart, not hard.
Conclusion
Using Owler AI will make you feel like writing is your secret power (and maybe it already is). With a few suggested prompts and the ability to easily modify, you can quickly create messages that could have taken hours.
Owler AI is perfect for sales efficiency without losing the human touch. AI can be a game-changing tool that accelerates meaningful outreach and conversations. While technology advances, human relationships remain at the core of successful sales.
Need more help on building better relationships with your prospects? Review our sales guide on – How to Become a Trusted Advisor.
Finally, inject some of your own personality into the writing results from AI. Your personality is what makes anything you create really stand out.
Want to See Owler AI In action?
Experience the power of Owler Max - the Ultimate Sales Companion for teams. Use Owler AI with the account-level insights, contact data, and sales triggers your need to find and close your next best customer.
