Upgrade Your Outreach: 5 Ways to Show Prospects & Customers Some Love
Sending a gift or token of appreciation can be a thoughtful way to show both prospects and customers that you care. You can personalize the gift by selecting items that align with the interests they have expressed or an item relevant to their business.
Building Rapport with Prospects and Customers
Whether you are a small start-up or a large corporation, expressing your appreciation to your clients is a simple yet effective way to build brand loyalty, and enhance your reputation. Here are some tips on how to show your clients that you are grateful for their business:
Send a handwritten note - One of the most basic but beloved ways to say thank you is with a handwritten note. Address your existing and prospective customers with a special message that is personalized to them.
A modern twist on an old-fashioned mode of communication, Handwrytten produces handwritten cards in bulk. This would be ideal if your company has a large number of customers and writing individual letters is not feasible.
Give them a broad range of options - Retain customers with instant rewards that give them multiple options. WeGift’s automation is made for you if you want to reach customers at scale with a broad range of gift cards that they are sure to make good use of.
Treat them to sweet and salty snacks of their choice - Know a prospective customer with a sweet tooth? Send them a SugarWish. The recipient of the service has the ability to pick between two servings to what’s considered a “grand” number of servings of sweet and savory snacks of their choice. Wines and cocktails are also an option with this service.
Send and track customized gifts - Sendoso makes it easy to connect with your prospects and customer base using corporate gifting. You can even customize gifts to align with your brand. Tack gifts as they arrive at their destination and follow up with your customer with perfect timing.
Deliver beverages to their door - Though many people detailed their Dry January efforts online, craft drinks' popularity and appeal throughout the year make delivery services like Drizly a good pick for the individual that mentions their preferred beverage.
Bonus ideas:
Charitable donations in the customer's name.
Premium samples of your company's products or services.
Experiences such as tours or events catered to specific interests.
According to Salesforce, 62% of customers say their experiences with one industry influence their expectations of others. By sending a thank you, you will not only demonstrate your appreciation for your customers, but you will also have the opportunity to exceed their expectations. Whether you say thank you with a note or treat them to a meal via a restaurant gift card, that extra effort will go a long way.
When and How to Share the Love With Prospects
If a prospect has achieved a major milestone or reached a significant business goal, take the time to acknowledge and celebrate their success. They will appreciate the recognition and will feel valued as a result.
Aside from tangible rewards, you can also connect with your customers based on their experience with your brand. Offering excellent customer service, promptly responding to inquiries, listening to feedback, and working to resolve issues are all actions that help strengthen trust among your customers.
Showing your prospects and clients that you are considerate of their time and grateful for their business can lead to closed deals and long-lasting relationships.
For more customer retention inspiration, check out this blog.