The lead nurturing process is the sales tactics and marketing strategies companies use to establish a genuine connection with leads throughout the sales funnel. A lead nurturing strategy strives to achieve this with interesting and insightful information that amplifies brand awareness and solidifies trust.

As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? Though they appear similar, there is a subtle yet essential difference between inbound and outbound sales — and that is who initiates the sales process.

When it comes to ensuring your deals are managed effectively, the importance of a well-managed sales pipeline cannot be overstated.

Sales prospecting is an essential part of any business. It is how a salesperson identifies, reaches out, and builds relationships with leads and potential clients.

Effective prospecting methods have evolved throughout the years. Keeping up with the latest techniques in today's hyper-connected and digitally-driven world can be challenging.

As technology continues to drive and refine how we approach B2B prospecting, intuition isn’t enough to reel in best-fit prospects. Companies require accurate, real-time sales data to inform their sales process and hit sales targets.

The truth about marketing is that your business can’t be everything to everyone. If you try, you risk selling to an audience that’s too broad and ambiguous.

So, how do you build a solid customer base? It’s simple. Start with a customer profile.

Competitor monitoring is an important industry tool, with its market projections expected to grow from $41.2 million to $82 million by 2027. But why is competitive monitoring, also known as competitive monitoring, so valuable?

Sales intelligence refers to software used to collect, analyze, and apply data to potential customers and prospects. Owler Max aims to simplify your workflow as a sales intelligence platform, delivering you a holistic view of a potential client’s enterprise.