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5 Best Sales Prospecting Techniques to Use in 2022

Sales prospecting is an essential part of any business. It is how a salesperson identifies, reaches out, and builds relationships with leads and potential clients.

Effective prospecting methods have evolved throughout the years. Keeping up with the latest techniques in today's hyper-connected and digitally-driven world can be challenging.


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What is Sales Data?

As technology continues to drive and refine how we approach B2B prospecting, intuition isn’t enough to reel in best-fit prospects. Companies require accurate, real-time sales data to inform their sales process and hit sales targets.

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We Look Forward to Growing With You in 2022

We are tracking 15+ million companies here on Owler and many have risen to the challenges of the last two years. We have many new developments in the pipeline and look forward to growing with our Owler community this year.

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What is a Customer Profile?

The truth about marketing is that your business can’t be everything to everyone. If you try, you risk selling to an audience that’s too broad and ambiguous.

So, how do you build a solid customer base? It’s simple. Start with a customer profile.

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