Case Study - Culpepper & Associates, InC.
Who is Culpepper & Associates, Inc.?
Culpepper and Associates is a leading provider of compensation, survey data, analytics, and consulting services. They have been instrumental in helping organizations benchmark and design competitive compensation programs. With a focus on technology, engineering, and life sciences sectors, Culpepper gathers compensation data from organizations globally. Their comprehensive surveys and tailored consulting services aid companies in making informed compensation decisions, ensuring they attract and retain top talent in an increasingly competitive marketplace.
Client: Culpepper & Associates, Inc.
Company Size: <50 employees
Vertical: Professional Services
Number of Owler Max licenses: 8
Culpepper's adoption of Owler Max has greatly enhanced their prospecting and competitor intelligence capabilities. It has become a pivotal tool in identifying potential clients that have not yet been tapped into. Once a prospect is identified, Culpepper can confidently approach them with a tailored proposal. The plethora of insights provided by Owler aids Culpepper in understanding the company's current landscape, giving them a competitive edge in their proposition. In other words, Owler acts as Culpepper's secret weapon in pursuing new business opportunities.
Problem
Finding relevant customers to ensure outbound prospecting is not random, but strategic and focused.
Solution
The VP of Sales at Culpepper & Associates started using Owler’s freemium product before subscribing to multiple licenses of Owler Max for their sales team to find customers by looking at competitors of current clients.
Results
Owler Max has saved Culpepper & Associates significant time looking for their ideal customers and has measurable ROI. Owler’s competitive intelligence provides the sales team at Culpepper an easy and clear way to prospect more efficiently.
enhance your prospecting with competitor intelligence
The implementation of Owler Max by Culpepper and Associates in 2022 signaled a significant advancement in their competitor intelligence tracking and prospecting methods. Stephanie Friedman, the company's VP of Sales and Business Development, had been harnessing the power of Owler for several years. She initially joined as a member of the Owler Community, taking advantage of the freemium tier. Realizing the potential of Owler as a prospecting tool, she eventually escalated to Owler Pro, a premium tier. Stephanie's success with Owler Pro played a substantial role in the decision to integrate Owler Max into the company's sales department. As a result, Culpepper's sales team is now able to leverage the robust features of Owler Max to streamline their prospecting efforts and gain an edge over their competitors.
“When my team performs outbound to companies for the acquisition of new logos, we tend to follow the breadcrumbs and leverage Owler to find future clients and prospect into them.”
Owler Max provides Culpepper's team with valuable insights into the competitive landscape of their customers, fueling their prospecting efforts. The well-presented data simplifies the process of identifying companies that resemble their existing customers, saving the sales team a significant amount of time in their search for new prospects. The prospecting intelligence derived from competitor insights streamlines the team's customer acquisition process.
unlock the power of prospecting intelligence to take strategic action
Effective prospecting is crucial for the success of Culpepper's sales team. While utilizing tools like Salesforce, Outlook, and LinkedIn, Owler provides valuable insights on which companies to target and the appropriate contacts to initiate outreach. The seamless integration with Salesforce allows for the easy transfer of company and contact information directly into the CRM, streamlining the prospecting process.
empowering sales teams with a user-friendly navigation and easy onboarding
Owler Max is incredibly user-friendly, making it a breeze to navigate and utilize. The intuitive platform offers a seamless onboarding experience, supported by comprehensive training calls provided by the dedicated Owler team. This ensures that sales teams can quickly and efficiently get up and running, maximizing their productivity.
One of the standout features of Owler Max is its straightforward onboarding process, which further enhances ease of use. By consolidating contact data within the platform, Culpepper has experienced significant benefits. Having access to company information and contacts all in one place streamlines their operations and saves valuable time.
Looking ahead, the Culpepper team is excited to explore the full potential of Owler Max, including the chrome extension, advanced contact searching capabilities, and future integrations. These additional features will amplify their efficiency and enable them to uncover new growth opportunities.
With Owler Max, Culpepper is confident in their ability to optimize their sales efforts and achieve even greater success.
Use Case
Culpepper needed to
To find the best customers to prospect into easily
A simple solution for sales to use competitor insights to increase revenue
Owler’s Contact data in conjunction with Owler’s company information to identify the best person to outreach