CASE STUDY - INTELIQUENT
Who is Inteliquent?
Inteliquent empowers voice communications over the largest communication service providers and enterprises, primarily in the United States. It also sells directly to enterprises and can port their voice needs whether they need to power contact centers, have one-on-one communications across their employees, or have toll-free services. The company is a voice service provider capable of supporting 911 calling, messaging, fax, unified communications, and anything related to communications.
Client: Inteliquent, a Sinch company
Company size: 500 people
Vertical: Voice Communication
Number of Owler licenses: 21
Problem
Inteliquent wanted a simple tool to provide immediate and relevant daily updates on competitors and the overall telecoms industry for its sales, product, and marketing teams.
Solution
Inteliquent found Owler through its free Owler Community offering before signing up for 21 licenses of Owler Max for three of its teams; sales, product, and marketing - to gain accurate industry insight and news.
Results
Owler has saved Inteliquent hours of searching on the internet for industry news. Owler’s team solution’s Instant Insights and news feed are an immediate information source for Inteliquent to have better visibility into its industry.
Timely Business Intelligence
Inteliquent began using Owler's free Community platform in 2017 to track a few competitors. After using the free version for a few years, Jan Ritter, Director of Marketing, Inteliquent, believed Owler would be valuable for the company's sales reps, product team, and marketing team and upgraded to Owler’s Pro offering. In 2021, the company upgraded again to Owler’s team product.
"For the product team to have access to an immediate daily update of what's happening in the industry is hugely important because the communications space moves so fast. From acquisitions to product launches, all kinds of things are happening in our space. We have to keep our pulse on what's going on to deliver the best services and support to our partners and customers, and Owler’s team solution does that for us," explains Ritter.
For Inteliquent's marketing team, Owler’s team solution provides visibility into the overall competitive landscape. From live-time updates on product launches to daily summaries of the happenings across the industry, Inteliquent has automated alerts for its team from the Owler’s team solution Instant Insights. Owler’s team solution is also essential for the Inteliquent sales team. It provides intelligence the team can use to inform buying signals such as moving headquarters, new hires, and product launches.
"I start every day by checking out the snapshot of all the companies I follow. Owler’s team solution provides a timely and concise summary of the accounts I follow and any companies I might be interested in," states Ritter.
“From acquisitions to product launches, all kinds of things are happening in our space. We have to keep our pulse on what’s going on to deliver the best services and support our partners and customers, and Owler’s team solution does that for us.”
Information at Your Fingertips all the Time
Inteliquent's marketing, sales, and product teams use Owler’s team solution to gain information on key target accounts, partners, and companies in our industry as they happen.
"You get a quick daily report, and you can pick through the accounts you’re following and see which ones have something of interest. Owler’s team solution is giving us a better view of what's happening in the industry and making sure we're up to date and have visibility on our customers and prospects," Ritter notes.
Owler’s team solution is easy to set up and use. It only took Inteliquent a few minutes to set up all of the companies and industry news it wanted to follow. Ritter explains that the platform is easy to update as new companies pop up. With Owler’s team solution, Inteliquent gains visibility into company profiles — CEOs, company descriptions, acquisitions, revenues, product launches, competitors, and much more.
"Owler’s team solution is a set it and forget it kind of thing. You get the Instant Insight reports every morning to get a quick snapshot of what's happening across our industry," Ritter said.
Use Case
Inteliquent needed to:
Conduct competitor analysis across business units
Keep tabs on the overall communications industry
Have up to date news items for its sales teams to use to reach out to new prospects