CASE STUDY - MARKETRON
Who is Marketron?
Marketron offers products and services for broadcast and media sales teams that allow them to propose, price, and execute multimedia advertising campaigns. Our platforms empower sales teams to maximize revenue with functionality that streamlines processes and makes them more efficient.
Client: Marketron
Vertical: Digital Advertising
Problem
Marketron wanted fresh content marketing ideas, the ability to research new topics, trends, and content types, and a resource for their sales clients.
Solution
Marketron’s marketing team began using Owler Pro to drive marketing campaigns and shared it with their sales rep clients.
Results
Marketron can deliver impactful marketing content to its audience and its clients.
WE’RE SALES ENABLERS AND WANT TO SHARE THE BEST RESOURCES WITH OUR CUSTOMERS
As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.
Marketron offers products and services for broadcast and media sales teams that allow them to propose, price, and execute multimedia advertising campaigns. Our platforms empower sales teams to maximize revenue with functionality that streamlines processes and makes them more efficient.
When your audience is sales professionals, the content you serve up to them must be tactical and practical. Otherwise, there’s nothing in it for them. Most content I develop is educational and relevant. It’s not a sales pitch.
One of our biggest initiatives as a company is to empower salespeople to improve every phase of the sales cycle. A lot of that has to do with prospecting and research. We hosted a very successful webinar called Research Rocks! How to Use Cool Tools for Selling Smarter in 2021. With its live debut and subsequent on-demand availability show, we’ve had thousands of salespeople interact with the content.
In it, we introduce tools for sales professionals to use to make prospecting easier, and one of those we highlight is Owler!
We recommend it as a key resource to qualify prospects. We encourage our sales audience to use it to flesh out the viability of a target. In the case of our customers, their customers are typically local companies that advertise across mediums. Many of our users offer radio or TV spots in addition to digital advertising tactics.
We explained to them in the webinar as well as other prospecting blog posts on our Aspire site, our sales enablement content property, that Owler has some great features to do this, including:
Determining the demographics of a business, such as size, revenue, employee count, and other factors that would make it either a good or poor prospect.
Finding competitors to current clients that might also be a good fit for what they offer.
Keeping up with businesses on their prospect list with Owler’s news feed functionality.
Gathering other sales intelligence that will help sellers position their pitch to best capture that new business.
Feedback from our audience on Owler and its capabilities has been incredibly positive. Many were unaware of the platform and were instead using more expensive alternatives. They appreciate how user-friendly it is. They can start with a free version to evaluate it out then commit to a subscription, which is very affordable.
For any salesperson looking to improve their prospecting process, Owler will make a difference in their productivity and success.
“I’m happy to share why I think Owler is powerful sales enablement and content marketing tool!”
Information at Your Fingertips all the Time
Inteliquent's marketing, sales, and product teams use Owler’s team solution to gain information on key target accounts, partners, and companies in our industry as they happen.
"You get a quick daily report, and you can pick through the accounts you’re following and see which ones have something of interest. Owler’s team solution is giving us a better view of what's happening in the industry and making sure we're up to date and have visibility on our customers and prospects," Ritter notes.
Owler’s team solution is easy to set up and use. It only took Inteliquent a few minutes to set up all of the companies and industry news it wanted to follow. Ritter explains that the platform is easy to update as new companies pop up. With Owler’s team solution, Inteliquent gains visibility into company profiles — CEOs, company descriptions, acquisitions, revenues, product launches, competitors, and much more.
"Owler’s team solution is a set it and forget it kind of thing. You get the Instant Insight reports every morning to get a quick snapshot of what's happening across our industry," Ritter said.
Use Case
Marketron needed to:
Marketron wanted fresh content marketing ideas, the ability to research new topics, trends, and content types, and a resource for their sales clients.