CASE STUDY - OPENPRISE
Who is Openprise?
Openprise is a single, no-code platform that lets you automate hundreds of sales and marketing processes to realize value from all of your RevTech investments. The company works on the back end to continuously cleanse and enrich normalized standardized data so that it's usable and in a go-to-market-ready state. The company also solves more complex processes for sales and marketing ops professionals, including lead routing - making sure leads are routed to the right reps, the territories are all appropriately established, the accounts are correctly matched to the right reps, and the right leads are matched to the correct accounts.
Client: Openprise
Company size: 85 people
Vertical: Data Management
Number of Owler Licenses: 9
Problem
Openprise teams spent hours finding a single source of truth for company and competitor information.
Solution
Openprise tested Owler's team offering and found it to be the single source of information they needed to quickly and efficiently research companies and their competitors.
Results
Openprise purchased nine Owler team licenses and massively reduced the sales team's time researching clients, customers, and potential clients' information.
Better Competitor Intelligence
Openprise has been searching for a better way to research their client’s competitors, and until they found Owler’s team solution, nothing they used had a single source of truth for competitor intelligence.
“We finally just expanded to getting everybody in the Sales Development team an Owler license. I always found Owler really useful for competitor intelligence and a quick, easy view of key account details that can help you on a cold call. I can quickly look up a company, look at their competitors and easily determine whether or not some of those competitors were our customers. Then I can name-drop them and say, ‘you know, we're working with xxx,’ and then they're like, ‘Oh, really!’,” states Trevor Shan, Business Development Manager, Openprise.
“Owler’s competitor research ability really is priceless. That single source of truth for our account research leading to incredibly reduced research time has made a huge difference for us.”
Streamlining Account Competitor Research
With Owler’s team solution, Openprise has dramatically reduced the time spent researching company information and competitive intelligence for their clients. Owler’s team solution streamlines the account research process reducing the amount of website hopping Openprise had to achieve before finding Owler’s team solution.
“One of our key accounts team members works with a very particular client that expects them to come prepared with a huge amount of account research per account and bring five accounts every Friday. That used to be a hassle to put together used to take them a lot of time to dig and do all that research. It was hard to find that single source of truth with all the account information needed. Owler’s team solution is that single source of truth for him and saves him a lot of time putting that research together. Obviously, the value of that research is good as well,” notes Shan.
Owler’s team solution provides an easy view of competitor information, hard to find elsewhere. Usually, teams have to dig to find company competitors because companies do not announce who their competitors are. Sales and marketing teams have to look deeply into that vertical and know it in-depth to understand the competitor landscape.
“Owler’s team solutions competitor research ability really is priceless. That single source of truth for our account research leading to incredibly reduced research time has made a huge difference for us,” Shan explains.
For Openprise, the employee count and competitor information on Owler are the top two most valuable features. Shan notes that employee count is tough to narrow down, and Openprise’s territories are segregated based on employee accounts.
“Owler’s team solution has good information in terms of employee count and competitors. I think it's a pretty unique tool. There's LinkedIn Sales Navigator and ZoomInfo, but the way you guys present the information is impressive,” says Shan.
Use Case
Openprise needed to:
Quickly and efficiently find client’s competitor information
Easily find employee numbers on competitor companies
Reduce time wasted in challenging research