How You Can Sell Better With Sales Intelligence
Sales Intelligence is a go-to solution for sales professionals at all levels.
Are you a sales professional looking to maximize your sales potential? Is your team in need of a tool to help them increase sales efficiency? If so, you might want to consider using sales intelligence. In this blog, we’ll discuss what sales intelligence is, the benefits of using it, and how you can use it to unlock your sales potential.
What is Sales Intelligence?
According to Gartner, Sales intelligence is the information that salespeople use to make informed decisions in the selling cycle. It includes the tools, techniques and practices that facilitate data collection, tracking and analysis. Sales intelligence provides data insights into customer prospects and leads.
Sales intelligence can be used to inform decisions related to pricing, customer segmentation, target market selection, and more. It can also be used to identify sales triggers and track key sales events.
Benefits of Sales Intelligence
Sales intelligence can help sales teams maximize their sales potential in a number of ways.
Here are some of the key benefits of using sales intelligence:
Increased sales efficiency: Sales intelligence can help sales teams save time and money by allowing them to quickly identify and target the most promising prospects.
Improved customer segmentation: Sales intelligence can help sales teams better understand their target customers and tailor their outreach to them accordingly
Greater sales insights: With sales intelligence, sales teams can gain insights into customer behavior and trends that can help inform their sales strategies.
Increased sales effectiveness: Sales intelligence can help sales teams optimize their sales process and increase their effectiveness in closing deals.
Increased personalization: Sales intelligence can help sales teams personalize their outreach to customers and prospects.
Sales Intelligence Market Size
Sales intelligence is here to stay. According to a report from Grand View Research, the global sales intelligence market is estimated to be worth $4.4 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 10.2% from 2021 to 2028. This growth is being driven by the increasing adoption of sales intelligence solutions by businesses.
How Sales Intelligence Helps Sellers
Sales intelligence can help empower sellers.
Identifying sales triggers: Sales intelligence can help sellers identify certain events or activities that can trigger a sale. This can help sales teams prioritize certain prospects and target them more effectively.
Tracking key sales events: Sales intelligence can help sellers track the progress of their sales efforts, such as the number of prospects contacted, the number of sales meetings held, and the number of deals closed.
Equipping sellers with data: Sales intelligence solutions can provide sales teams with intelligence data such as customer profiles, revenue changes, and more. This can help them target their outreach more effectively.
Personalization in outreach: Sales intelligence can help sales teams personalize their outreach to prospects. This can help them increase their chances of closing deals.
Sales Intelligence Solutions
There are a variety of sales intelligence solutions available on the market today. These solutions can be used to track data to gain insights that can help sales teams maximize their sales potential, efficiency and performance.
B2B Sales Intelligence
B2B sales intelligence solutions are specifically designed to help businesses that are selling to other businesses. These solutions provide intelligence data that can help sales teams target their outreach more effectively. B2B sales intelligence solutions can also help sales teams identify potential customers and present opportunities to connect with prospects. This can help them optimize their sales process and increase their chances of closing deals.
How to Identify Sales Triggers
Sales triggers are events or activities that can trigger a sale. Identifying these triggers can help sales teams prioritize certain prospects and target them more effectively.
To identify sales triggers, sales teams can use sales intelligence solutions to view industry trends among potential customers, company changes, and more. This data can help them identify patterns that can indicate a potential sale. By identifying these triggers, sales teams can prioritize certain prospects and target them more effectively.
Intelligence Data Helps Sellers
Sales intelligence solutions can provide sales teams with intelligence data such as customer profiles, purchase history, and contact information. This data can help them target their outreach more effectively.
For example, sales teams can use intelligence data to identify potential customers and tailor their outreach to them accordingly. This can help them increase their chances of closing deals and maximize their sales potential.
Personalization in Outreach
Sales intelligence can also help sales teams personalize their outreach to prospects. This can be done by leveraging intelligence data to customize each message and tailor it to the individual customer’s needs and interests.
Personalization in outreach can help sales teams increase their chances of closing deals. It can also help them build relationships with customers and prospects, which can lead to repeat business and increased sales.
The Benefits of Using Sales Intelligence
Using sales intelligence can help sales teams increase their efficiency, performance, and effectiveness. It can also help them identify sales triggers, track key sales events, and personalize their outreach to customers and prospects. These benefits can help sales teams unlock their sales potential and maximize their sales efficiency.
Adding Sales Intelligence Solutions to Your Tech Stack
With a variety of sales intelligence solutions available on the market today, you have multiple tools at your fingertips to advance your sales goals. These are some popular sales technology solutions to consider:
Owler Max: Owler Max is a powerful sales intelligence solution that helps sales teams monitor key accounts, personalize their outreach, and discover new prospects faster. Owler Max also offers real-time alerts on key company events, news, funding and more. You can join Owler Community for free then explore pro and enterprise options in order to maximize sales potential and track updates that are relevant to you, so you can make better business decisions.
Salesforce - Salesforce is a customer relationship management (CRM) platform that helps businesses manage and automate their sales, customer service, and marketing processes. It offers a wide range of tools for managing customer interactions, tracking sales leads, and analyzing data to improve business performance.
Microsoft Teams - Designed for use by businesses and organizations to improve communication and collaboration among team members, Microsoft Teams is a collaboration and communication platform developed by Microsoft. It is a part of the Microsoft 365 suite of services and allows users to chat, share files, and hold meetings and video conferences. It is designed for use by businesses and organizations to improve communication and collaboration among team members.
Hubspot - Hubspot is a software company that offers a platform for inbound marketing, sales, and customer service. The platform includes tools for content management, search engine optimization, social media marketing, lead management, analytics, and more. Hubspot's goal is to help businesses attract, engage, and delight customers by providing them with the tools they need to grow their businesses through inbound marketing and sales.
Unlocking Your Sales Potential with Sales Intelligence
Sales intelligence can help sales teams unlock their sales potential by allowing them to gain knowledge about various industries and streamline their workflows.
Sales intelligence solutions such as Owler Max can help sales teams identify sales triggers, track key sales events, and personalize their outreach to customers and prospects. This can help them maximize their sales efficiency.
Acting On Insights
Sales intelligence is a powerful tool that can help sales teams access data to gain insights that can help them unlock their sales potential. With sales intelligence, sales teams can increase their sales efficiency, performance, and effectiveness.
Sales intelligence solutions such as Owler Max can help sales teams identify sales triggers, track key sales events, and personalize their outreach to customers and prospects. This can help them increase their chances of closing deals and maximize their sales efficiency.
If you’re looking to unlock your sales potential, Owler Max is the right solution for you and your team. Want to start saving time and selling better? Learn how Owler Max can give you access to the information you need, customized to how you use it.