Introducing a new news feed for Owler Max customers

Today we are excited to introduce an entirely new way to experience the news! Introducing the new news feed for Owler Max Customers!

Over the last few months, we interviewed dozens of users about how we could improve the news experience for Owler Max. Regardless of their role (e.g., sales, marketing, customer success, superhero), a few points kept coming up. 

In the past, if you wanted to access business news and updates about the companies you follow on Owler, email was the only way to do it. For many Owler users, news via email didn’t naturally fit into their workflow. Having to sift through your inbox to find email updates from Owler was not ideal and took more time than they liked. To get around this, some users kept a tab open on their browser for updates as they came in (much like a news or social media site). 

We wanted to make the news easier, and we also wanted to improve the initial experience for brand new Owler Pro customers so they could get immediate value. Now, with the new Owler Pro news feed, you can immediately access the latest and most relevant news about the companies that matter to you! 

With the new Owler Pro news feed, you’ll be able to see the latest news and updates on the companies you care about, organized chronologically, in real-time. As news articles are published, they’ll be tagged to a specific company in Owler’s database of 15M+ public and private companies, and if you’re following that company, the news will show up in your feed. You’ll be able to scroll to see not just breaking news, but everything that we’ve captured for your followed companies historically.

In addition, you’ll start to see tags identifying significant events in the news, such as “Product Launch” when a company launches a new product. You’ll be able to filter the news by these specific events, so you only see news that’s relevant to your interests (for example, seeing only funding announcements). Finally, you’ll also be able to filter by the type of news: Whether it’s a news article, a blog post, a press release, or a video. 

We hope Owler Max customers will find the new web-based news feed really useful, and we’re excited to continue improving it over the coming months. (hint hint: even more features are coming!)  

If you’re already an Owler Max customer, you’ll see the new news feed when you log in.